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Buyer's guide

7 questions to ask before you buy any life insurance policy

Use these questions with any advisor, including us. A good one will welcome them.

By Julliet J Nassuuna | November 2, 2026 | 5 min read

  1. How much coverage do I actually need, and for how long? Start with income, debts, dependents and goals, not a sales target.
  2. Why this type of policy over the alternatives? Ask for term, whole life and IUL comparisons.
  3. What is guaranteed and what is not? Separate contractual guarantees from projections.
  4. What are all the costs? Ask about cost of insurance, fees, surrender charges and rider costs.
  5. What happens if I cannot keep paying premiums? Understand lapse risk.
  6. How financially strong is the carrier? Check the independent financial strength ratings.
  7. How will this plan be reviewed? Annual reviews help catch problems early.
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A trustworthy advisor will answer clearly, show the downsides, and not rush you. If you feel pressure to decide on the spot, pause.

General education, not personalized advice.

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